Age UK’s new partnership sees launch of daily living aid range and e-commerce site
Recent research has found that retaining independence in later life is fundamental for well-being. With this in mind, Age UK Trading, part of Age UK's social enterprise, has expanded its range of independent living products. The new selection of handy household support items and personal care products has been developed in partnership with NRS Healthcare and have been launched in conjunction with Age UK's new e-commerce site so all products can be purchased online, the first time the Charity has offered this.
Age UK Trading is introducing the range to help combat some of the obstacles faced by those in later life, ensuring that older people can stay independent for longer. The new range comprises approximately 350 specially designed products created to assist with daily tasks. These include items designed to help with food and drink preparation; such as easy-grip cutlery, jar-openers and reaching aids; gardening and household products; such as non-slip mats, safety rails and tools, as well as personal care products, like flexible back sponges, cushions and bath seats. Items start at just £1.50.
Helena King, Head of Affinity and Product Development at Age UK, comments: 'At Age UK our mission is to help people enjoy a better later life. We understand that in order to be truly happy at home it's important to feel safe and comfortable so we are delighted to be working with NRS Healthcare to offer a new range of daily living aids. Whether it's getting around more easily or being able to sit down comfortably, our new range of daily living aids can help make life easier, ensuring older people can continue living in their home for longer.'
Stephen Kennedy, Commercial Director at NRS Healthcare says, 'We are extremely proud to partner with Age UK and believe that the combination of leading charity and product supplier will hugely benefit those looking to maintain independence in later life. This is just the first phase of what will become a full range that will develop over time to become the best offer available to all those who need products to assist them in their daily tasks.'
Age UK has worked with NRS to identify areas of demand amongst older people and create a range of products that combine quality, ease of use and necessity. The new daily living aids are available to buy online at www.ageukmobilityaids.co.uk. Those looking to purchase items online will also be able to benefit from the telephone customer support team who will be on hand to assist in case of any difficulties.